McCabe's Granola Logo

The Granola is Fresh, Natural, and Nutty.
 
   
 

Latest News

Bad news, cereal lovers: It’s about to get harder to start your day with a rich, comforting bowl of tartrazine.

Wait…you didn’t know you were enjoying tartrazine each morning? If you eat boxed cereal, you probably are. It’s a food dye, also known as Yellow #5, that’s been linked to concentration disorders in children, and it’s found in many brightly colored cereals, like Kellogg’s Froot Loops. And after years of Eat This, Not That! warning you about additives, Kellogg’s finally just announced that it was eliminating all artificial colors and flavors from its cereals, meaning you’ll soon have to go without your daily dose of Red #40, Blue #1 and other chemicals not found in nature.

The company is giving itself until 2018 to make the switch, but if you want to cut down on the contents of your morning chemistry set, and enjoy a metabolism boost in the meantime, there are plenty of options available right now. The food lab at Eat This, Not That! magazine has identified the best all-natural cereals in the supermarket. They may not have a cute cartoon character on the front or a prize at the bottom, but they will fuel your day right and help you reach your weight-loss goals—before noon!

image

Best All-Natural Weight-Loss Cereal #2
McCabe’s PB & Chocolate Granola
420 calories, 27 g fat (4.5 g saturated fat), 210 mg sodium, 12 g sugar, 15 g protein (per 3 oz)

Ditch the Reese’s Puffs in favor of McCabe’s PB & Chocolate Granola, a terrific substitute for a sugary cereal or a great sweet afternoon treat. They use semi-sweet chocolate to dial-down the carb overload, and, like the 18 Rabbits brand above, the oats are sweetened naturally with maple syrup rather than white sugar. If you’re watching your calories, enjoy a smaller 1 ounce portion for only 140 calories a bowl.


Cincinnati.com

An Indian Hill family has purchased McCabe’s Granola and is expanding the brand into local Kroger and Whole Foods stores.
Rob Dowdy of the Community Press reports:
The Muth family lives in Indian Hill, but they can also be found in dozens of grocery stores in the Greater Cincinnati area.
The family – mother Susan, father Chris and sons Jameson and Michael – recently bought the McCabe’s Granola company and have expanded the business into 70 Kroger stores, specialty shops and several Whole Foods Market locations in Cincinnati.
McCabe’s Granola began in 2006 when two college roommates at the University of Dayton used a family recipe to create a brand that was featured in approximately 10 Kroger stores and several specialty stores.
Chris, who’s an attorney, learned the company owners were looking sell the business, and brought that information – and a sample of granola – home to his family.
“It was a natural fit,” Susan said.
“We just thought it was a superior product.”
Susan said the family soon bought the company and went about expanding its presence in Cincinnati.
Each family member serves a role in the company, which has work retreats and weekly conference calls.
Susan serves as president of the company; while Chris handles any legal aspects; Jameson, who is a financial analyst, is McCabe’s chief information officer; and Michael is account manager for McCabe’s.
Jameson said the family had no experience in the food industry prior to buying McCabe’s, but the family learned on the fly and now feel like its poised to grow.
“I think we’ve been through the hardest part,” Jameson said.
While the Muths bought a company with a popular product, they aren’t resting on the successes of the past. Chris said there are new McCabe’s products being rolled out soon, and the company is looking to broaden its presence in the Cincinnati region and beyond.


McCabe’s Granola, the all-natural cereal launched by two University of Cincinnati graduate students in 2006, is getting a marketing and sales boost from new owners, who plan to take the product into grocery and specialty markets around the country.

Chris and Susan Muth and their sons Jameson, 28, and Michael, 25, bought McCabe’s in June with a plan to take it national. In six months, they have expanded distribution from 12 Kroger stores to 70, plus two Whole Foods stores, Pipkin’s Fruit and Vegetable Market in Montgomery, Ohio, and several Dorothy Lane Markets in Dayton. The granola also is available online at Alice.com and Greenpolkadot.com.


Granola Cereal Grows in a Crunch
Cincinnati Enquirer, Friday, December 23, 2011

WALNUT HILLS — McCabe’s Granola, the all-natural cereal launched by two University of Cincinnati graduate students in 2006, is getting a marketing and sales boost from new owners, who plan to take the product into grocery and specialty markets around the country.

Chris and Susan Muth and their sons Jameson, 28, and Michael, 25, bought McCabe’s in June with a plan to grow the business significantly.

McCabe’s was founded by Marie McCabe and Kate Desmond, who have moved on to different pursuits. McCabe developed the granola from a personal recipe, and took it to market after it became popular with her UC campus social circle.

Sales quickly grew in the first five years, as the product expanded from UC cantinas to local coffee shops and eventually to about a dozen area Kroger stores.

Made of rolled oats, sunflower seeds, cashews, ground flax seeds, raisins, pumpkin seeds and almonds, the granola is sweetened with 100 percent maple syrup. It comes in original, blueberry, cranberry, and peanut butter and chocolate flavors. Prices vary at about $4 for a 12-ounce bag.

Chris Muth discovered the business was for sale through his work as a business attorney with downtown firm Dinsmore & Shohl. Susan Muth, who has a background in sales and marketing, and who owned a consultant business, says her family thought the product was a good opportunity – and it came at the right time.

Michael Muth had recently been discharged from the Army due to an injury during training. The business would give him a project to dive into when he returned home last summer, and a job in the midst of a tight market.

Susan, the chief executive officer and majority owner, and Michael put full-time sales and marketing efforts into the business, and in six months have grown its distribution from 12 Kroger stores to 70, plus two Whole Foods stores, Pipkin’s Fruit and Vegetable Market in Montgomery and several Dorothy Lane Markets in Dayton. The granola also is available online at Alice.com and Greenpolkadot.com.

Sales have grown 50 percent, Susan says; she declines to provide figures. Chris and Jameson, a financial analyst, provide advice and counsel.

Customers will notice little, if any, changes in the product. The packaging and recipes remain intact, and the Muths will continue to make the granola at a local commercial bakery where it has been produced for several years.

Over the next six months, however, the family plans to make a push for national distribution, with the goals of increasing sales to $3 million within three years. The Muths also are considering co-branding agreements with other health and outdoor businesses, and introducing new products under the McCabe’s name, such as cereal bars.

“We want to expand in new and different ways to grow sales,” Susan says. “We feel this product is really good, and it has potential.”

Ben Pipkin, owner of Pipkin’s Fruit and Vegetable Market in Montgomery, has been carrying McCabe’s for more than two years. He says during the brief time it left shelves before the company was sold, customers missed it.

“During that period of time when customers couldn’t get it, we heard about it,” Pipkin says. “It’s a consistent seller. People like it.”

Thom Randle of Colerain Township says the granola tastes better than any others he’s tried.

“It’s fresh, crunchy and it’s very flavorful,” says Randle.

“I’ve tried many other brands now, and I’d rather go without (granola) than use another brand. It’s great right out of the bag, or on cereal or yogurt.”

Susan says she’s heard from many loyal followers who are happy that the product is back in steady supply. She hopes her family’s enthusiasm inspires customers to adopt the brand and make it part of their lives.

“We have a passion that we want it to be successful,” she says.


 
© 2019 Seven Hills Foods, LLC   |   Cincinnati, OH 45243   |   Privacy Policy   |   Contact Us